Hi!

My name is Zenia and I am the creator and owner behind ZAREVERIE. I’m excited to write about several topics, but for now let’s start with a little introduction about this brand I’m slowly creating! This will be my first blog ever! and I’m very excited to finally put it out there. If you’re reading this, I thank you already for being here! Now let me tell you a little about what this brand is and what it’s shooting for!

Ever since I decided to have my own Brand/Business I’ve been figuring out what I want ZAREVERIE to be. To get to this point, a lot of thought and work has been put into all I’ve done. It doesn’t help that I’m a perfectionist and that every single move is calculated and well thought of. I tend to do things that have purpose and meaning to me and not to just do them. I have always shoot for the skies and the greater good and I hope to translate pure feelings into this brand.

ZAREVERIE is the perfectly imperfect identity. ZAREVERIE is me and I am ZAR (ZAREVERIE). As ZAR grows it will slowly relate and belong to others as well. One of the reasons why I haven’t been constant with this brand is because I’ve refused to put anything out there that hasn’t gone through severe scrutiny by me. Well, I’ve slowly been letting go of being a perfectionist because no matter how perfect I want ZAR to be it’s not realistic, that’s why it will always be perfectly imperfect. The more I overthink every move the more it’s held me back, but now I let go of that control and let this brand be what it supposed to be. My intentions are the best at heart and if I ever come across not making the best decision for this brand, all you need to know is the best is being done and that no one is perfect.

Something that is very important in the world of ZAREVERIE is the importance of being a conscious brand that makes conscious decisions. That means it cares very much about planet earth and the people in it. Moving away from cheap fast fashions and cheap fast products in general, that bring not only further pollution to our world, but also dishonor and exploit humans is very important to me. I understand that we live in a system where moving away from all aspects of corruption is not easy, but I will do my best to manufacture and create things away from these corruptions and more towards the best ethical way. There are too many brands at large that monetary value comes first before our earth and humans, and that is exactly what ZAREVERIE does not want to be.

One very important word here is TRANSPERANCY. As a human I’ve been known to be very transparent, something that most brands lack of. It is important how honest this brand will be towards others and not use tactics of marketing to lure customers in, all while something else is going on behind closed doors. In today’s time words like “ethically made” and “sustainable” have become trending vocabulary that have been inappropriately used by the single purpose to sell you the product where brands are surely not doing all they can to own up to those words. I want to create this brand out of honesty and believe I can be successful at the same time. I studied business in college, and I remember being in my Business Ethics class and my professor explaining how Business Ethics had been an oxymoron for so long. Meaning you couldn’t be successful with your business without being unethical. Well, I believe we are becoming conscious humans little by little and maybe Business Ethics was an oxymoron back then, but I’m here willing to take the challenge in making this brand successful and conscious. I reckon it’s a huge challenge and that not all will be perfectly ethical because again, we live in consumer society where realistically being completely environmental means actually not doing anything at all! This is the thing, I have a passion for Art and with it I create and design, and there’s industries out there where we need more brands to start setting an example of better ways and give consumers other options away from the brands that don’t make conscious decisions. Companies have the responsibility to provide products done more ethically because people will buy what big companies sell. For people to become conscious consumers and to understand the essence of where ZAREVERIE comes from, education is going to be key. Sharing knowledge is power to creating change and that will surely be done here.

Although ZAREVERIE will be its own identity I think creating personal level relationships is going to be essential to this brand. I know these blogs will help to create that and provide even further transparency to the brand. I also know that It’s maybe unusual to create a brand while exposing whose really behind it (me), because brands tend to keep the people behind separately from the identity of the brand in fear of people in the back end doing something that can damage the brand’s identity. I get it, but It’s just me behind this brand and even when brands try to keep the identity of their brand separate from their employees we all know that if for example, the President of the company supports a politic someone doesn’t like, we will hear about it and it’s up to the audience to “boycott” the brand or not. As you may know not all brands relate to everyone and I reckon that I will connect with people where there’s a mutual connection and that’s no everyone.  Like I said before, this brand will be created differently and not necessarily out of the norm.   

ZAREVERIE is an identity that wants to communicate and welcome souls of love all around the world no matter who you are or where you come from. L O V E will always flow through the foundation and veins of this identity. To connect with people with purposeful products done with love and care is a big part of what this brand is shooting for.

Sure, all of this sounds beautiful, but I can’t tell you exactly what will happen with this brand because anything is possible. It’s just an infant wanting to grow and right now it’s my little baby that demands great care and attention. I have visions of wanting this brand to be different and unique in its own way. Something no one has seen before. I’m not going to lie, it’s scary to show my agenda for this brand because It’s a heavy one and sure nobody wants to be called names for not getting everything done you said you would. I intend to accomplish all of this and more! I truly hope one day others and myself can come back and read all of this and say, “WOW you did it all” and I can promise to do my very best. I will follow my heart like I’ve been doing so, and although I am human, and fear lingers in every move I make I can tell you that fear can be there, but it has never stopped me from continuing to pursue my heart’s desire. ZAREVERIE will evolve to what it supposed to be. I will pour my heart into it and I can’t wait to see what it will become!

In conclusion, I plan on writing about all kinds of things! I want this brand to connect will the world and I know this Blog and other things I decide to put out there will create relationships through honesty and transparency. I wanted to have a blog a long time ago but thought I had to stick to a certain style or topic, but you know what?! I’m going to write about topics that I’m passionate about and it doesn’t matter what they are. I believe we humans connect with each other at a higher level when we are honest with each other and that’s what I intend to do here.  So many things to talk about and share with the world! I have a lot of work to do but can’t wait to show you more! So please! Stay tuned!

Thank you for making it to my first blog! Your attention and time are greatly appreciated here!

Stay kind, stay safe, and stay ZEN!

Love,

Zenia